SEO / GEO

SEO (Search Engine Optimization) consists of optimizing your website to appear in the top search results on Google and other search engines. It remains useful because many people still actively search for products or services using keywords, generating stable organic traffic, visibility, and long-term authority.

AEO optimizes your content so that assistants and language models (such as ChatGPT, Gemini, Perplexity) mention you when someone asks a direct question. Unlike traditional SEO, which targets search engine results, AEO focuses on appearing in automated answers, recommendations, or AI-generated snippets.

GEO involves structuring and optimizing your digital presence (clear content, structured data, online reputation, authority signals) so that generative engines can identify, interpret, and recommend your business. It is critical today because many searches are performed through generative assistants rather than directly on Google.

SEO, AEO, and GEO are complementary: SEO ensures visibility in traditional search engines; AEO allows you to appear in AI-generated answers; GEO strengthens authority, structure, and trust signals. Combining them ensures maximum reach from traditional searches to AI-driven recommendations.

You should use clear and natural language, provide direct answers to common questions, structure content with Q&A (FAQ), use clear headings, keep data updated, maintain good organization, and implement structured data (schema). This helps AI systems “read” and recommend your content reliably.

Local SEO optimizes your website and online presence to appear in searches from people near your location (e.g., “restaurant in [your city]”). It is useful if you have a physical business or provide local services, helping attract nearby customers and improve visibility in maps and local searches.

For voice search, you should use natural language and full questions, provide clear answers, implement structured data (FAQ, schema), optimize for mobile and speed, and focus on conversational queries (“Where can I find…?”, “How can I hire…?”). This increases your chances of appearing in voice or AI responses.

Very important. Schema structure (FAQ, Organization, LocalBusiness, Service, etc.) helps generative engines and search engines understand the context of your business: what you offer, where you are, and how to contact you. This improves visibility, reputation, and the chances of appearing in automated answers or recommendations.

You can measure using indicators such as increased organic traffic, ranked keywords, local search queries, leads generated from your website, visibility in AI tools (when applicable), conversion rate, and sales. You can also track reviews, reputation, and domain authority.

The risk is losing visibility to competitors who do optimize for AI, reducing your reach in new search formats, not appearing in AI-generated responses, and relying solely on traditional SEO—missing opportunities from users who use AI instead of Google.

It should have clear and updated content, correct semantic structure, structured data (schema), good performance, responsive design, visible contact information, online authority (reviews, references), and useful content that answers real user questions. All of this helps AI systems consider it trustworthy.

Professional services (clinics, lawyers, accountants), local businesses (restaurants, shops, clinics), and specialized or informational niches. Businesses with useful content (blogs, guides, FAQs) benefit greatly from AEO/GEO.

Very important. Reviews, ratings, testimonials, and social signals build trust, helping generative engines and users see your business as reliable. A strong online reputation increases your chances of appearing in generative results or recommendations.

Formats that directly answer user questions—such as FAQs, Q&A sections, clear guides, or educational content—perform best. AI systems prefer clear and direct answers, so well-structured, simple, useful, and updated content is the most effective.