Web Analytics Services
Playing loud means nothing if you sound distorted. We leave intuition aside and use real data to “fine-tune” your strategy. We turn numbers into profitable decisions. If you don’t measure it, you can’t improve it. We use tools like Google Analytics 4, Google Tag Manager, Google Search Console, and your own database data to create reports, analyze metrics, and provide solutions.
SERVICES
Why make decisions based only on intuition or experience when you can back them up with data? We help you set up and measure the metrics that truly matter for your business and define your key business goals (KPIs) so you can focus on what really matters. Services include web analytics, business intelligence, data analysis, and conversion rate optimization.
01. Google Analytics Setup
We configure Google Analytics 4 at the highest level: prioritizing your website’s goals, we set up audiences, advanced explorations, and BigQuery integration if your data volume is stadium-worthy. This gives you a clear view of your audience and the performance of your products and content - all with the goal of making informed decisions and increasing your profits.
02. Google Tag Manager (GTM)
The brain of the operation. We install a single container to manage all your pixels (Meta, Google Ads, LinkedIn) in an organized, secure way - relying on developers for every change.
03. Conversion Rate Optimization
Why do people listen to your tracks but don’t buy tickets to the concert? With our Conversion Rate Optimization service, we turn browsers into buyers. We review the correct implementation of your metrics, analyze the data, and identify leaks. Using tools like heatmaps and A/B testing, we increase your sales - especially important for e-commerce and online service businesses.
04. Enhanced E-Commerce
If you have an online store (WooCommerce/Shopify), we set up GA4 Enhanced Ecommerce tracking. You’ll know exactly which products are viewed, which are added to cart, and at what step in the checkout you’re losing money. If needed, we can also provide more advanced analysis such as customer lifetime value, top-performing products, and promotion recommendations, among others.
05. FAQ / FREQUENTLY ASKED QUESTIONS
What is web analytics and why is it important for my business?
Web analytics is the process of measuring and analyzing user behavior on your website to make informed decisions. It helps you understand what works, what doesn’t, and how to optimize your site to attract more customers and increase sales.
What is Google Analytics 4 (GA4) and what can I measure with it?
GA4 allows you to measure traffic, user behavior, conversions, events, and sales funnels. You can identify which pages generate revenue, where your users come from, and how they interact with your site.
What is Google Tag Manager (GTM) and why should I use it?
Google Tag Manager is a tool that lets you manage tracking tags without constantly editing your website’s code. It simplifies implementing tracking for Google Ads, Meta Ads, Analytics, and more in a fast and secure way.
What is the difference between Google Analytics and Google Tag Manager?
Google Analytics analyzes data, while Google Tag Manager is used to implement and manage tracking. GTM sends data to GA4 and other platforms for proper analysis.
What are events and conversions in GA4?
Events are user actions such as clicks, scrolls, or form submissions. Conversions are key actions for your business, such as purchases or lead generation. Proper configuration is essential to measure real results.
How do I know if my website tracking is set up correctly?
A properly tracked website has correctly configured events, defined conversions, consistent data, and clear reports. If you can’t answer how much you sell or where your customers come from, your tracking likely needs improvement.
What is conversion tracking and why is it important?
Conversion tracking measures when a user completes a valuable action like making a purchase or submitting a form. It is essential to evaluate ROI and optimize your marketing efforts.
How does web analytics help increase my sales?
Web analytics identifies drop-off points, optimizes conversion funnels, and improves user experience. With data-driven decisions, you can increase revenue and reduce customer acquisition costs.
What are common mistakes when implementing Google Analytics or GTM?
Common mistakes include incorrect event setup, duplicated data, not tracking key conversions, poor GTM implementation, and lack of data validation. These errors lead to inaccurate decisions and lost revenue.
Do I need web analytics if I already run ads on Google or social media?
Yes. Without analytics, you are investing blindly. Advertising platforms provide partial data, while GA4 gives you a complete view of user behavior and actual campaign performance.
THE ROADMAP / HOW TO BOOK?
WORK SETLIST
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01
BRIEF & AUDITION
First, we make sure to listen and understand your business. You contact us and we send you a questionnaire to understand your needs and carry out an audit, evaluation, and proposal.
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02
STRATEGY & SETUP
We design a tailored action plan. We schedule a call to align on objectives and make sure we’re on the same page, then we send you a proposal for review.
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03
EXECUTION (SHOWTIME)
If you decide to rock with us, you pay an upfront fee to get things started and we begin implementing the agreed plan.
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04
SOUND CHECK
We present progress and make adjustments if needed.
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05
THE GIG (CONTINUOUS OPTIMIZATION)
We deliver the agreed results and deliverables from the proposal. You pay the remaining balance and we schedule the next gig if you like our style.
Ready to start the tour?