RANK AND ROLL
We are your backing band.
Strategy, Data and Creativity so you shine on stage.
BEHIND THE SCENES
I’m not a giant agency with endless bureaucracy. I’m a data-obsessed strategist who has been exactly where you are.
I’ve spent nearly 20 years navigating data, code, and strategy. I worked in the "Big Leagues" for giants like Sony and Zalando in Berlin, managing massive budgets. But I’ve also gotten my hands dirty building my own businesses from scratch, like Frida's Tacos or Guía del Empresario.
I know what it feels like to run payroll. I know how painful it is to invest in marketing and see no return. That’s why Rank and Roll was born.
Sometimes I win, sometimes I learn, but I never stop iterating. When a project requires it, I bring in the best "Session Musicians" (expert collaborators) to deliver the perfect album. I’m not looking for one-night clients. I’m looking for partners for a world tour.
PAST TOURS / JOURNEY
THE HOSPITALITY TOUR
Frida's Tacos (Heraklion)Co-Owner & Brand Builder. Learning the reality of physical retail, operations, and local branding in real time.
THE INDIE HITS
LaComuna & Guía del EmpresarioCo-Founder. Scaling web platforms from zero to millions of monthly visits using technical SEO and monetization through Data Analytics.
THE BIG STAGE (BERLIN)
Zalando LoungeBusiness Intelligence Analyst. ROI optimization, A/B testing, and customer retention analysis (CLV) at a major e-commerce company.
THE ORIGINS
Sony ElectronicsMarketing Analyst. My beginnings understanding the market, sales forecasting, and product strategy.
RADICAL HONESTY
If your idea won’t work, I’ll tell you. We don’t sell smoke or vanity metrics.
DATA DRIVEN
We’re not guessing—we measure everything first, then we talk.
SKIN IN THE GAME
I’ve been in your shoes. I treat your budget with the same respect as my own.
READY TO MAKE SOME NOISE?
Your project deserves a producer who understands the business.